About

Shrinkflation Index is an online platform that focuses on monitoring and documenting instances of shrinkflation across various consumer products.

Shrinkflation, a subtle yet significant phenomenon, refers to the practice of manufacturers reducing the size or quantity of a product while maintaining its price. The platform offers users the opportunity to contribute their observations and engage in discussions related to these changes.

By tracking changes in product sizes and quantities and uniting individuals who are concerned about fair consumer practices, Shrinkflation Index aims to create a space for advocacy and informed consumerism.